MediaCom, Feref, Universal Pictures and MediaMind have teamed up to deliver a brand experience on YouTube to promote the opening of Fast and Furious 5 in movie cinemas across Europe, Australia and Mexico.
William and Kate may be a trending topic on Twitter, but only 20% of traffic is coming from the UK, with the bulk – a massive 64% – coming from North America, according to social media research carried out by marketing and technology agency LBi.
Affiliate marketing, using online publishers to promote your brand on a pay per performance basis, has reached a level of maturity. But how can you make the most out of this lucrative channel? Alex Lockett, senior affiliate marketing consultant at Stream:20, offers 20 key tips for affiliate marketers…
Sony has confirmed that hackers are to blame for its PlayStation Network being taken offline over the Easter weekend, an attack that could have put the details of 73 million gamers worldwide at risk.
During last week, online media – including news sites, blogs, forums, Twitter and Facebook, saw an accelerated flurry of ‘noise’ around the Royal Wedding, with the majority of mentions being positive, according to new data.
The Digital Economy Act, a controversial new law to tackle online piracy in the UK, has been backed by the High Court, despite complaints from ISPs.
News and Media Apps have topped the first ever App benchmark study from eDigitalResearch, assessing the usability and customer journey across almost 50 of the most popular mobile Apps across a variety of categories.
Walmart, the owner of UK supermarket chain Asda, has acquired a social networking firm in a bid to grow its online and mobile shopping businesses.
The Harry Potter UK Page on Facebook has secured its one millionth fan, smashing Facebook’s record for largest film fan page in the UK.
There was much joy among rural broadband campaigners and ISPs alike when Fujitsu announced this week that it has plans to install fibre to the homes of 5 million rural dwellers and with speeds of 1Gbps being bandied about its no surprise there was dancing in the street. Neil Hawkins at Choose.net looks at the … [Read more…]