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media

Internet advertising measurement – Nielsen launches GRPs and shows where online media planning fails

August 10, 2011

Ever run an online display advertising campaign and been nervous about the audience? You’re not alone. Online media planning has the scope to target brilliantly, but too few agencies apply enough of the right techniques to ensure this happens all the times, resulting in under-performing campaigns and web ads not delivering the real ROI they … [Read more…]

Uncategorized advertising, agencies, Facebook, marketing, media

Top tips: Want to drive brand awareness? Think predictive behavioural targeting

August 10, 2011

Many people consider predictive behavioural targeting to be nothing more than a tool to increase click through and conversion rates. However, this does not factor in its true potential. In fact it would be a shame and incorrect if this continued to be the only value that was associated with predictive behavioural targeting campaigns. Karim … [Read more…]

Uncategorized advertising, behavioural targeting, content, media

Roundtable report: Internet is Double Edged Sword in Customer Service

August 10, 2011

The world wide web may have given businesses easy access to a huge audience and the opportunity to remedy customer complaints in public but it’s also increased pressure on firms to react quickly without losing the personal touch, according to a recent roundtable debate.

Uncategorized global, marketing, media, technology, UK

Top 10 UK social media sites: Facebook use down 3.6% this month

August 9, 2011

Facebook has seen a month-by-month decline of 3.58% in user visits, but still accounts for over half of all social media traffic in the UK, according to new data from Hitwise.

Search, Uncategorized Facebook, Google, media, UK

BBC updates iPlayer for PS3s and smart TVs

August 9, 2011

The BBC has updated its iPlayer service with a new version designed specifically for smart TVs and PlayStation 3 consoles.

Search, Uncategorized BBC, media

Google to restart Realtime search… without Twitter?

August 5, 2011

Google is aiming to resurrect its Realtime search feature, a month after its contract with Twitter ended.

Search, Uncategorized Facebook, Google, media, technology

Setback for news aggregators as UK court confirms online newspapers copyright protection

August 5, 2011

The UK’s Court of Appeal has ruled newspapers should be paid by news monitoring agencies that use their online content, upholding a previous ruling against news aggregator Meltwater that said users of the service would require a Newspaper Licensing Authority license.

Uncategorized agencies, content, media, newspapers, UK

Virgin Media offers free Wi-Fi in London

August 5, 2011

Virgin Media has announced plans to introduce a free Wi-Fi network in London to allow the city’s population and commuters unlimited access to the Internet at no cost.

Uncategorized broadband, media

UK cracks down on ripping CDs and DVDs

August 5, 2011

The UK Government has announced new measures to update copyright laws for ripping audio and video into new formats- a move likely to affect the media consumption habits of millions of citizens.

Uncategorized content, government, media, music, UK

Most UK firms ‘to appoint social media managers this year’

July 27, 2011

Over two-thirds (69%) of UK businesses have appointed or plan to appoint a social media or community manager in next 12 months, according to new research.

Uncategorized content, Europe, marketing, media, UK
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