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media

TabMo uses Blockchain to boost programmatic marketing transparency

April 29, 2019

TabMo is first mobile DSP to use Fenestra’s blockchain technology to boost the advertising platform’s transparency.

Ads, Content advertising, agencies, marketing, media, technology

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

April 25, 2019

Despite the recent hype surrounding Influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research.

Ads, Content, E-commerce, Social brands, content, email, marketing, media

Rise of ‘Anxiety Economy’ leading to new consume trends- report

April 25, 2019

A combination of climate change, financial insecurity, Brexit, escalating international tensions and lack of social interaction is creating an anxiety time bomb across the globe, according to new research.

Ads, News apps, brands, Entertainment, media, security

Smartphone now accounts for half of all UK digital ad spend

April 24, 2019

UK advertisers spent £13.44bn on digital advertising in 2018, marking a 15% year-on-year increase, according to new research.

Ads, Mobile adspend, advertising, brands, marketing, media

Pinterest valued at $12.7 bn in IPO

April 18, 2019

Social scrapbooking site Pinterest has launched an initial public offering set the online scrapbook company’s valuation at $12.7bn.

Social brands, marketing, media, video

Pinterest and Instagram beat Facebook for mobile clothes shopping sales

April 18, 2019

Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research.

Ads, Content, E-commerce, Social brands, ecommerce, Facebook, global, media

Sports fans spend 5 times more on streaming than Netflix subscribers

April 18, 2019

Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research.

Content, News, Video brands, content, Entertainment, global, media

UK ad budgets show surprise comeback amid Brexit crisis

April 17, 2019

UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.

Ads, Content, Mobile, News, Search, Social, Video advertising, brands, global, marketing, media

Shutterstock launches “View in Room” augmented reality for mobile

April 17, 2019

Shutterstock has launched a virtual reality experience that lets iOS app users visualize how an image from Shutterstock’s collection would look in real life.

Ads images, media, retail, Search, technology

Social media regulation: UK Govt proposes ‘like’ and ‘streak’ limits for children

April 16, 2019

Facebook and Instagram ‘likes’ may get shut down for children under new safety plans proposed by the UK.

Regulation, Social Facebook, media, Privacy, Regulation, sport
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