Top 10 online advertisers in US
Interactive Corp, Experian and General Motors spent the most on internet advertising in the US during 2011, according to new research.
media
UK video advertising trends: Media buyers reveal top metrics for consumer engagement
Advertisers are looking to increase spend on premium video sites this year, with ‘view-through rates’ becoming the key measurement for engagement, according to new research.
Accident Advice Helpline debuts first transactional QR Codes
Injury claims firm Accident Advice Helpline is launching the first UK transactional QR-code promotion, offering a boost to traditional media.
London Underground gets Wi-Fi in time for Olympics
London Mayor Boris Johnson has hired Virgin Media to provide free Wi-Fi access on the London Underground this summer, with plans to charge for the service when the event is over.
‘Personal cloud’ forecast to overtake PCs by 2014
By 2014, personal online cloud services will take over from the personal computer as consumers download and use services on cloud-based systems on a variety of products, including smartphones and tablets, according to a new report.
Yahoo sues Facebook for ‘10 patent breaches’
Yahoo! has filed a lawsuit against Facebook, claiming the social network giant infringed 10 of its patents, in a move that could disrupt the social network’s plans to go public this year.
Video: Google remakes classic ads for the digital age
Google has unveiled a series of ‘remixes’ of classic TV ads from the 1960s and 1970s, including a new take on Coke’s I’d like to teach the world to sing remade with a social media twist.
Top tips: How to lose customers the B2B way
Getting visitors to a website is only half the battle- converting their visit into a purchase or action is another challenge entirely. John Ryder, client services director, Silverbean, lists the most common website conversion mistakes made by B2B websites.
Online advertising: MediaMind partners Encore to tackle ‘last click’ problem
Ad server MediaMind is adding an attribution solutions platform from Encore Media Metrics into its platform, in a bid to reard all aspects of a customer conversion (rather than the last click before a purchase).
Amaze hires TV producer to head up new content division
Marketing and technology company, Amaze, has appointed ex-TV Producer Claire Phillips as Executive Producer – Content, where she will head up the agency’s new content division.