Mobile banking apps ‘not meeting customer needs’
Of the 10 most important features user expect of their banking mobile apps, for only three is provision by the banks adequate, according to the results of a new survey.
media
London Overground gets free Wi-Fi
London’s Overground train passengers will be able to access 60 minutes of free wifi per day with the introduction of hotspots in 56 stations.
Right to reply: Increased spend and engagement signal tipping point for mobile advertising
Mobile ads are on the rise, as demonstrated by recent figures. But is the data showing the full picture? Limvirak Chea, Director Business Development at InMobi, explains why consumer engagement with mobile ads is fundamental to the success of the mobile advertising industry.
Case study: Mixing Pinterest with Facebook gets 32% increase in followers
Social media ‘pinboard’ Pinterest is on the rise, but how can marketers tap into its potential? This case study looks at how US-based home improvement company Lowes combined its Pinterest board with Facebook to boost its follows by 32%.
Streaming overtakes DVDs at LoveFilm
LoveFilm customers are now streaming more films online than they are renting DVDs, the company has revealed.
Newspaper survey: Does the UK want The Sun 7 days a week?
New national newspapers do not come along very often, so when they do, their launch is heralded with much anticipation. Never has this been more in evidence than for The Sun on Sunday, born as it was with a rich yet complex heritage. But as the dust settles, what were the reactions to the UK’s … [Read more…]
Which ads work best for automotive websites? Display and search driving visits to brand sites
Over half of visitors to the car brand websites were exposed to online activity such as display and search, with one in 10 subsequently converting, according to new research.
Olympic Games 2012 athlete Jade Nicholls secures sponsorship from DWPub
British discus champion Jade Nicholls has secured sponsorship from media communications company DWPub for the Olympic Games 2012.
How much is a ‘Like’ worth? Google’s new analytics tools measure social ROI
Google Analytics has launched a new tool called Social Reports today, designed to help marketers measure the return on investment for social media activities.
Daily Mail group sells classifieds site Motors.co.uk to US firm
US classifieds giant Manheim has bought Motors.co.uk, from Daily Mail General Trust (DMGT), the firm that publishes the Daily Mail and Mail On Sunday.