Rich Media ads ‘boost website visits three-fold’
Rich media boosts site visits three times more than standard banners, with additional video creative boosting visits even more, according to new research.
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Top tips: Agencies ignore credit card security standards at their peril
When it comes to handling client campaigns, many agencies do not consider adhering to payment card safety guidelines as part of their responsibility. However, Mark Stephens, Head of Sales, NetBenefit, believes that those that do can gain a real competitive advantage…
UK: Facebook most searched for brand last year
Searches for ‘facebook’ now account for 2% of UK searches, while four retail brands are among the top 10 brands, according to new research.
Eight out of 10 PR professionals ‘work with bloggers to gain coverage’
More than eight out of 10 (82%) PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable, according to new research.
Infographic: Why are travel firms slow to take up social media?
While 50% of all top sites have a Facebook plug-in and 43% have a Twitter plug-in, it turns out that only 29% of the Top 100 UK Travel Retail Sites have any social plugin at all. A new infographic from Tagman looks at why travel sites need to invest in social plugins to drive sales.
Ad impression metrics ‘failing to meet standards’- study
A large portion of ad impressions in the US are not delivered according to plan, with the quality of ad delivery varying based on factors including site, placement, creative and targeting strategy, according to a new report.
Top tips: Financial services- the future is social
The strictly regulated financial services sector has been slow to adopt social strategies, but as increasing numbers of customers start to integrate social into their lives, it’s becoming disadvantageous to stay on the sidelines. Tamara Littleton, CEO of social media management agency, eModeration, explains why the sector is starting beginning to embrace social, and details … [Read more…]
Video viral of the week: Celebrities read their own hate Tweets
Although not strictly a marketing campaign, this comic skit featuring Will Ferrell highlights how Twitter has bridged the gap between celebrities and the general public, as the micro-blogging platform turns 6 this month.
ITV appoints 4th Screen Advertising for mobile ads
ITV has picked 4th Screen Advertising to deliver creative mobile ad campaigns across its entire range of news, sport and entertainment apps and mobile sites.
Friends Reunited relaunches with focus on nostalgia
Former social networking pioneer Friends Reunited has relaunched under new management and with a renewed focus on ‘shared memories’.