Some of the most common practices in digital reporting have been shown to be seriously flawed accordingly to Gary Angel, President of Web Analytics Consultancy, Semphonic. It’s easy to criticise other people’s management reports, but is there a better alternative? Angel believes there is.
UK satire website The Daily Mash has appointed 4th Screen Advertising as its exclusive mobile advertising sales partner.
The Indian online advertising market, including classifieds, will grow by a huge 54% in the next 12 months, according to new data.
UK consumers find social content, such as friends’ recommendations and consumer reviews, twice as important as traditional information sources such as recommendations from sales assistants or advertising when making a purchase, according to new research.
Ad technology firm The Rubicon Project has acquired Mobsmith, a mobile advertising platform for an undisclosed sum.
24/7 Media, WPP’s marketing technology company, and Microsoft Advertising have teamed up, offering a combination of their ad technologies to their clients.
Click fraud has blighted internet advertising for years- inflating the costs for advertisers with fraudulent clicks. Now the practice has become commonplace in mobile ads too. Shalom Berkovitz, CEO of DMG explores the world of mobile click fraud and how advertisers can fight it.
Hub Digital Networks has launched this month, set up to link advertisers and agencies with digital out of home (DOOH) media network owners.
This infographic below from Buddy Media illustrates how complicated the social media ecosystem has become, with a myriad of management, analytics, gaming and advertising tools avaialble for advertisers.
Social media ‘pinboard’ Pinterest has won $100m (£63m) in funding from Japanese internet retailing giant Rakuten and existing investors.