Should retailers look beyond the confirmation page in order to maximise the return on investment from their marketing efforts? Dan Pearce, director at Have You Seen, argues that instead of seeing the checkout screen as the end of a purchase cycle, the initial customer purchase should be viewed as a launch pad for further sale … [Read more…]
Advertising giant WPP has bought independent digital agency AKQA for an undisclosed sum.
Twitter looks set to follow Google in creating value from content collation. The value Twitter is trying to unlock is in context rather than content itself, by collating material together around popular hashtags.
Social networking giant Facebook’s growth appears to be slowing down, especially in the United States, according to a report.
Facebook has expanded its integration with WordPress, as the firm looks to tap into the publishing platform’s audience of 600 million monthly viewers to boost sharing on its own social network.
Online marketing is soaring in Argentina, with $ 1,147m was spent on advertising in Internet during 2011, representing a growth of 117% compared to 2010 ($528m).
Virgin Media has switched on free Wi-Fi internet at four of London’s underground tube stations, offering free mobile surfing on the go for a limited time only.
As digital technolgy becomes ever-more entrenched in modern life, just how deeply has it impacted traditional media, and what are the next trends? This slide presentation from Kleiner Perkins partner Mary Meeker takes a global view on the web’s impact on society.
Moms are at the center of their family’s offline life, so it’s little surprise that they’re also at the center of many of the biggest trends online as well. Whether to look up the latest product reviews or to connect with friends, families, and even brands through social networks, American moms are particularly active and … [Read more…]
Salesforce.com has made a $800m bid for Buddy Media, in amove that could create the first enterprise level platform to have a fully integrated social customer relationship management (sCRM) module.