Over the weekend, the Institute of Promotional Marketing released new figures showing that retailers are still overly reliant on discounting strategies, with £40.4bn being spent price cut promotions per year (as against £14.4bn on value-added promotions). Gideon Lask, CEO and Founder of Buyapowa, tackles the problem of ‘dumb discounting’.
Online advertising spend in New Zealand surpassed $400 million in 2013, according to a report by the Interactive Advertising Bureau (IABNZ) and PwC.
Social media is the most popular activity online for Australians, followed by services such as email and chat, according to new research.
2.8 million people accessed a social media site in New Zealand during November 2013, according to new research.
This week saw Facebook snap up mobile messaging service WhatsApp for an astronomical $19bn- marking the biggest tech purchase to date. The move has sparked many comments from the industry- we take a look at some of the key quotes as chat apps come of age…
To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men a blind date with a lady (played by an actress) who has really bad dandruff.
Filipino Internet users spent 6.2 hours per day on the Internet through laptop or desktop computers and 2.8 hours through mobile devices, according to new research.
Google has partnered with comScore to offer advertisers real-time data to measure how effective campaigns are across all types of computer screens and mobile devices.
The average viewer in the UK watched three hours and 55 minutes of TV a day in 2013, but only three minutes on mobile devices, according to new research.
Unilever has become the first brand to sponsor The Guardian’s latest foray into native ads, with content centred around sustainable living.