Local US markets ‘shape brand loyalty for youngsters’
The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen.
media
Video viral of the week: Evian baby takes on Spider-Man with SnapChat teaser
Evian has continued its hugely successful dancing babies series with a new ad featuring Spider-Man, as the new superhero movie hits the cinemas. See why its our video viral of the week below…
F**k. That’s Delicious: Vice debuts youth food web channel ‘Munchies’
Vice Media has teamed up with production company FremantleMedia to launch ‘Munchies’ an online TV channel devoted to food, with a youth twist.
Game of Thrones: The social media version
As the fourth season of popular HBO fantasy series gets underway, this video from Hootsuite reimagines the warring houses as social media platforms.
World Cup social media trends: England and Germany lead for fan engagement
If the World Cup were decided by social media fans, then England would once again need to beat Germany on penalties to win the tournament, according to new research.
Top tips: Testing should not be testing – 4 ways to get the most from your optimisation team
Website testing is an increasingly important function of digital and online business which allows marketers to tweak the look and function of their website pages until they’re fully optimised, to encourage visitors to click through or otherwise engage with the site. Matt Althauser, European GM of website optimisation software platform Optimizely, looks at how to … [Read more…]
How women and men use social media and mobile (infographic)
Men and women differ in using social media and their mobile devices, with women far more likely to ‘like’ or follow brands for discounts and offers, according to this new infographic from Finances Online.
Top online marketing tips: Older consumers are catching up
Marketers need to wise up. Older, affluent consumers are increasingly important digital consumers as Kantar Media’s Geoff Wicken explains.
Twitter expands in to social TV: buys SecondSync and Mesagraph
Twitter has bought two social TV firms as it looks to build upon its links with real-time TV events, giving the social network more clout with broadcasters and advertisers.
Rise of second screeners: 16% of primetime TV viewers accessing social media
TV viewers in the US are increasingly using social networks while watching primetime shows, as brands increasingly invest in Facebook and Twitter ads to coincide with TV events, according to new research.