Facebook mobile app ads ‘deliver higher ROI Vs. banner and video’
Facebook is proving a strong platform for app monetization, delivering 50% more purchasing users than other sources, according to new research.
media
Apple buys Beats by Dre for $3bn
Apple has bought Beats Electronics, the music and headphone company owned by rapper Dr Dre for $3bn- marking the most expensive deal in the tech giant’s 38-year history.
Facebook takes on Shazam with audio recognition tool
Facebook has updated mobile apps with a new ‘Shazam-style’ tool that can identify songs and television shows.
4 in 5 UK advertisers ‘at the mercy of bot traffic’
Nearly four in five (78%) of UK advertisers have no insight into how many of their ad impressions could be fraudulent, despite admitting that traffic generated by bots is costing them money.
Social media support ‘growing for Scottish Independence’
Scottish nationals calling for a ‘yes’ in the upcoming referendum on independence dominate online sentiment with the official hashtag, #indyref, according to new data.
Top 5 tips: Giving your branded content a point-of-view
Branded content is fast becoming more than just a shiny new marketing tool. If executed well, it allows brands to do more than just get their message into the right hands, it gives them access to the kinds of inter-consumer conversations that previously, they could only have dreamed of. But for branded content to inspire … [Read more…]
Facebook case study: Ikea Facebook campaign boosts store visits by 11%
At the beginning of 2014, an Ikea Facebook campaign drove an 11 per cent increase in foot traffic for the retailer, according to research carried out by Vizeum and iProspect in partnership with Facebook and EE.
Hobgoblin brand targets millennial voters with social media election
To coincide with the European elections, Wychwood Brewery, brewers of bottled ale brand Hobgoblin has declared a social media election, challenging fans to choose and nominate their favourite tipple in an online poll.
Scarier than a clown? New McDonald’s mascot terrifies Twitter
McDonald’s latest mascot ‘Happy’, aimed at promoting healthy eating for children, has caused a stir on social media for all the wrong reasons- with many judging the character as ‘terrifying’.
The rise of connected TV in the US (infographic)
As more people in the US shift their viewing habits from cable TV to web-based alternatives such as Netflix and Chromecast, this infographic from Tremor Video looks at the US connected TV universe by demographics and media consumption habits.