Havas Media and nugg.ad debuts programmatic campaigns in Poland
Communications group Havas Media has partnered with digital ad tehc group nugg.ad, to provide targeted programmatic campaigns in the Polish market.
media
The value of a social share: Socialbakers ditches ‘engagement rate’ for ‘interaction rate’
Social media monitoring firm Socialbakers is switching its metric of choice, now favouring ‘interactions’ (absolute number of likes, comments, and shares) over engagement rate (interactions divided by audience) when looking at brand success on the likes of Facebook, Twitter and YouTube.
Google opens ‘Glass at Work’ project to developers
Google’s ‘Glass at Work’ project has opened up to developers with five new partners on board, working on building work-related applications that could interest businesses to bring the upcoming augmented reality eyewear into their operations.
Coca-Cola discusses real-time challenge for brands
Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about the challenges facing brands in real-time marketing.
UK Govt claims social media and search spying is legal
The UK Government can legally spy on UK citizens’ YouTube, Faceboook and Twitter activity and even Google searches, according to a new statement.
Internet ‘not responsible for dying newspapers’
The demise of the newspaper industry has been a topic of debate in the media these last few years and it was widely thought that the blame lies with the internet. But a new American study that analyses the price of attention paid to advertisements shows that in fact the internet is far from responsible.
Top native ad tips: Creating customer experiences to trigger buying decisions
Creating native content for publishers, such as reviews and guides, can be much more effective in converting consumers than the traditional news category. Antoine Boulin at Purch (formerly Techmedia) looks how publishers can leverage the relationship between content and commerce and use this to create stronger commercial relationships with advertisers.
Sizmek boosts analytics to track sales beyond ‘last click’
Ad technology firm Sizmek has added a Attribution Suite for cross-channel analytics, designed to help marketer gain a proper understanding of how their cross-channel tools drive conversations.
McDonald’s launches digital-focused office in San Francisco
McDonald’s has opened an office in San Francisco and is hoping to attract digital and business-development talent that will help it improve customer experiences.
P&G ‘to shift 70% of digital budget to programmatic ads’
Procter & Gamble is planning to spend between 70% and 75% of its digital media budget on programmatic buys by the end of this year, and it anticipates a similar move for its mobile-ad budget in 2015, according to a news report.