Press Association tests ‘early warning news system’ for Twitter
News agency The Press Association (PA) has started a three month pilot with RTreporter, an early warning system for detecting news on Twitter.
media
Mobile advertising to overtake print (and TV by 2016)
The mobile ad market in the UK is set to overtake print this year in terms of adspend, and is likely to overtake TV by 2016, according to new research.
Adblock moves to stop Facebook from selling user data
A fortnight on from Facebook’s announcement that is will sell targeted ads based on its user’s external web browsing habits, popular browser extension Adblock Plus is offering a special block list that prevents Facebook and 6,700 other sites from tracking a user’s behaviour.
Twitter fail: KLM apologises for offensive Mexico World Cup tweet
Dutch airline KLM has been forced to apologise for joke tweet following Netherlands’ victory over Mexico at the World Cup.
Google+ data and photos dropped from search results
In a surprising move, Google is dropping profile photos and Google+ circle counts from its search listings, as the search giant appears to be dialling back on its social media strategy.
Mobile analytics – alarms as robot traffic grows to 25%
Is your website audience is real or from robot traffic? Latest research from the US shows a surge in bots for mobile websites that will have many brands anxious about whether they can trust their mobile analytics.
Yahoo!’s Prime View ‘must be extended to UK’
The news that US advertisers can now buy ad impressions that are viewed solely by potential consumers – rather than robots – will provide basic guarantees that ad spend is not being wasted, says ad trade body ISBA.
Programmatic now accounts for 28% of UK display ads- IAB
Almost three in every 10 pounds spent on online display ads in 2013 were bought through ‘programmatic’ technologies, with a forecast that these types of ads will make up nearly half (47%) in 2014, according to new research.
Companies must crack ‘social’ customer service in order to survive- Forrester
Social customer service technology will become number one investment in 2014, as brands realise social networks are more than just a marketing tool, according to a new report.
Roundtable report: Ignorance isn’t bliss when it comes to Heartbleed hacker bug
Oblivious tech users are putting themselves at risk by ignoring how their personal information is being stored and the potential security risks that go hand in hand with digital devices – that’s according to a panel of security experts at a round table debate in Manchester.