Back in June 2014, Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its “campaign for real beauty” activity.
Car brand Lexus ran a six-week test to grab the attention of 25- to 34-year-old male users with a campaign for its F-series performance vehicles, using an ad campaign that spanned three platforms in partnership with Micrsooft.
Rightster has bought rival operator Base79 for £50m, as the online video network expands- with YouTube founder Chad Hurley joining the company as an investor on its advisory committee.
Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below…
More than half of media buyers believe that linking TV and VoD (Video on Demand) is essential if they are to significantly grow their video spend, according to new research.
Who knew a party to celebrate a girl’s first period could be so much fun? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. See why it’s our video viral of the week below…
Peugeot UK appointed 33Seconds to undertake the management of its social media strategy in March. Following the Goodwood Festival of Speed, the company has created a crowdsourced short film documenting its 208 T16 Pikes Peak car using original video content filmed by fans at the event and stitched it altogether.
Google is developing a version of its Chrome browser that will support virtual reality headset Oculus Rift- potentially letting users surf the web in 3D.
Adult content filters implemented by the UK’s major internet service providers are blocking one in five websites (19%), with critics claiming the technology is not fit for purpose.
UK retailers are performing poorly on social media for customer service, but are becoming more effective at answering email enquiries, according to new research.