Unilever at Cannes: Modern marketing is about ideas, trust and transformation
Keith Weed, chief marketing and communications officer, Unilever, returned to the main stage of the Cannes Lions this year to emphasis ‘marketing to people’.
media
Snapchat at Cannes: The chat app shaking up traditional advertising
Snapchat co-founder Evan Spiegel came to Cannes having struck a partnership with WPP and the Daily Mail to form an ad agency. He also took to the stage to talk about what’s next for the self-destrcuting chat app and its highly lucrative teen audience.
WPP, Snapchat and Daily Mail form ad agency ‘TrufflePig’
WPP, Snapchat and the Daily Mail newspaper has formed a new agency that will create online brand-sponsored video and print content to cash in on some of the projected $544bn in media ad spending.
Digital Wimbledon: 10 most marketable tennis stars of 2015
With Wimbledon just around the corner, this year’s tennis tournament is set to be the biggest yet on social media, dominating the 2015 Grand Slam calendar so far in the social space. New research looks at more than 5m social mentions across blogs, Facebook, Google+, Reddit, Twitter and other social sites to uncover key trends … [Read more…]
Sky Arts creates ‘Twitter Jukebox’ recommendation engine
Sky Arts has created a show recommendation service using Twitter, designed to direct viewers to new shows and highlight the relaunch of the channel this month.
Rise of the ‘Thrivers’ consumer demographic
A new demographic group indentified as ‘Thrivers’ are a media-literate, tech-savvy and positive minded audience; with a greater social responsibility and complex relationship with brands, according to a new report.
Online ad fraud: Best practice guidelines published
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.
Promotions without discounts: Luxury beauty site boosts sales by third
Luxury beauty site LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting.
Global news trends: BuzzFeed, Vice and Huff Post catching BBC and CNN
Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional online news organisations like the BBC and CNN, a new report has found.
9 mobile money trends: Consumers embrace ecommerce and banking via mobile
As new mobile payment models come online, and more sectors embrace mobile as the primary channel for customer engagement and transaction, a new report reveals nine significant mobile money trends and explores how they are stimulating growth across the expanded mobile ecosystem.