Sky Arts has created a show recommendation service using Twitter, designed to direct viewers to new shows and highlight the relaunch of the channel this month.
The Sky Arts Jukebox invites viewers to explore their own ‘Arts Story’ through the full range of programmes available on the newly merged Sky Arts 1 and Sky Arts 2 channel. A series of questions interrogate the audience’s entertainment preferences, taking each player on a journey through the jukebox in order to recommend shows they are likely to enjoy.
Social media agency Social Life launched the broadcaster’s campaign with a collection of 23 Twitter accounts that lead audiences to suitable programmes.
Sky Arts reaches over five million people each month and is the UK’s only dedicated arts channel, screening content across genres including music, dance, drama and comedy.
The quiz, https://twitter.com/skyarts_jukebox, is also being promoted across the broadcasters’ social platforms.
“We know that a lot of our content appeals to discerning arts enthusiasts,” said Philip Edgar-Jones, Director of Sky Arts. “The Sky Arts Jukebox gives viewers the opportunity to explore shows tailored to their taste and helps them uncover new programmes to get passionate about. Social media is an integral part in boosting engagement among ever-connected viewers.”
Sky Arts On Demand features over 1,000 hours of arts content, and allows people to navigate their way through a curated selection of genres, themes and areas of interest. The channel now has a higher position on the electronic programme guide.
“Sky Arts understands the importance of delivering the best arts and entertainment experience in one easily accessible place,” said Laura-May Coope, co-founder at Social Life. “Introducing an interactive element to the channel rebrand gives audiences the opportunity to enjoy a personal journey to access appropriate shows.”
Social Life also recently produced Vine micro games for Sky 1’s hospital drama Critical.