Telepathic advertising? Facebook wants to read your mind
Not content with knowing you’re entire social life, Facebook now wants to read your mind- and has the technology to do it, according to CEO Mark Zuckerberg.
media
Cannes Lions case study: P&G Whisper gets 3m Indian women to ‘Touch the Pickle’
P&G’s sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to “touch the pickle jar” and defy dated myths- winning a Cannes Lions award for its efforts.
Cannes Lions winner: Dominos emoji pizza orders
Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.
Cannes Lions winner: Geico wins top prize for ‘unskippable’ pre-roll ads
All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format, winning the 2015 Canes Lions … [Read more…]
Engagement evolution and the power of digital in the NFP sector
No matter what industry you are in, engaging with your customers, members or audience is vital to the success of your organisation. In today’s technology-driven society, this means far more than having an aesthetically pleasing website or a mobile app. Placing digital at the heart of an engagement strategy will be vital in keeping your … [Read more…]
First Vs. third party data: Which is best for marketing?
There has been a massive increase in marketers’ use of first party data, with the use of third party data in decline, according to new research.
Programmatic accounts for 45% of display ads in UK
Programmatic’s share has of the UK display ad sector risen from 28% to 45% in a year and is now worth almost £1bn, according to new research from the IAB.
James Murdoch at Cannes: India is “greatest opportunity of next 5 years”
India is set to be the “single greatest opportunity over the next five to 10 years” according to future 21st Century Fox CEO James Murdoch.
Top tips: How can brands better engage with Millennials online?
With so much recent attention in the business and digital press, the Millennial Generation have become a large topic of discussion. Adam Smith, Managing Director at Rawnet looks at how brands can this innate digital savviness be utilised to create better brand engagement with Millennial consumers.
Right to reply: Protests or Profiteering – The Hack Remains in Same
What is the difference between ‘hacktivism’ and ‘cyber terrorism’? Despite sharing a singular purpose – to cause damage to an entity, organisation or group – what sets there two categories of hackers apart? Is the answer in the motivation or is it simply in the eye of the beholder? Stephen Coty, chief security evangelist, Alert … [Read more…]