Video viewability still issue for UK advertisers
Media quality in video advertising remains a challenge for online advertisers in the UK, according to a new report.
media
The 6 key roles in a digital marketing dream team
As companies become aware of a seismic shift towards digital, they’re investing considerable money into assembling dynamic digital marketing teams. But who exactly are the key players, and what do they contribute? A new blog from the London School of Marketing focuses on how successful campaigns are executed and the key players in a top … [Read more…]
Guest comment: Programmatic TV – Open to all
Traditionally, brands have had to commit to a serious marketing budget before even considering TV ads. With the arrival of streaming and video on demand content and the promise of programmatic TV, that model is changing, fast. When a highly targeted programmatic TV campaign can be delivered at a similar price point to online display, … [Read more…]
European ad trends: User-oriented formats ‘gaining ground on large-scale ad formats’
There has been a significant shift in user oriented formats with understitials like graphics, HTML5 and video now one of the top 5 most popular ads, according to new research.
Video viral of the week: Temptations lets cat owners say sorry for festive faux paws
Mars-owned cat treat brand Temptations has launched a #SaySorry campaign for the sake of grumpy cats dress up for the festive season. See why it’s our video viral of the week below…
Adobe brings data trading into platform with new tool
Adobe has launched a new data marketplace tool, bringing buying and selling of consumer data inside the Adobe platform for the first time.
Asda to shun Black Friday Sales- too little too late?
Asda has said it is pulling back on Black Friday deals in favour of spreading savings across the holiday period, to avoid what it calls “shopper fatigue”.
Snapchat catching Facebook for video views as audience triples since May
The number of videos viewed every day on Snapchat has tripled since May this year to six billion, catching Facebook fast.
Argos site goes offline due to weekend ‘glitch’
Argos has apologised after customers trying to take up pre-Christmas discounts could not access the retailer’s website due to it being out of action for much of yesterday. Customers across the country took to social media account to complain about being unable to access the Argos site.
Facebook offers ‘location aware’ ads 1ft from stores
Facebook ads are about to get even more personal, now telling marketers more about the people who pass by their businesses and whether those potential customers may have seen a brand’s ad on the platform.