GoPro and Red Bull team up for global partnership
Red Bull is partnering Go Pro in a deal that will see the energy drink brand use the POV camera at more than 1,800 Red Bull events in the next few years.
media
Facebook revamps Trending Topics after political bias row
Facebook is changing the way it runs its Trending Topics feed, following accuastions that the social network is deliberatley excluding right wing politcal subjects from its charts.
China’s government ‘faking 488m social media posts’ – Study
Chinese government employees are inserting millions of deceptive messages into the streams of real social networks, to divert citizens’ attention from adverse or embarrassing news, according to new research.
Instagram fail: Kardashian star accidentally pastes sponsored post instructions in caption
“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post.
The rise of cross-channel attribution: Shifting staff is key [INFOGRAPHIC]
The vast majority of marketing organisations have begun to significantly accelerate efforts to adopt advanced attribution methods, to the tune of a surveyed 78 percent committed to deploying cross-channel attribution within the next two years, according to a new survey.
Ad blocking could cost $12bn in US ad revenue by 2020
The increasing use of as blocking could cost as much as $12bn in digital advertising revenue in the US, according to a new report.
BBC faces backlash ahead of online recipe cull
The BBC and UK government are facing and online backlash after it was revealed the broadcaster is to delete 11,000 online recipes.
Mobile sport trends: Euro 2016 to be a “second-screen-fest”
With exactly one month to go until England and Wales’ opening matches at Euro 2016, new research reveals the huge degree to which people will be second-screening during matches to enhance their experience of the tournament.
Winning “Hearts and Minds” of customers: Brands now embracing customer journey
Brands are increasingly adopting and investing in a diverse set of customer journeys across a broader range of touch points than ever before, according to new research.
Google Analytics can now track individual user behaviour on apps
Google has added a new user-centric analysis capability within its analytics software, letting web page owners analyse the actions that an anonymous individual has taken on their site or app.