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media

Online publishing trends: Digital ad revenues in decline (but non-advertising revenues are increasing)

November 21, 2019

Digital publishing revenues declined to £113.1m in Q2 2019, a 3.7% fall in comparison to Q2 2018, according to the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte.

Ads, Content advertising, content, Entertainment, global, media

Shutterstock launches music subscriptions for content creators

November 21, 2019

Shutterstock is announcing an unlimited music subscription priced at £129 a month, aimed at YouTubers, social media managers and podcast producers who can now license tracks as needed without worrying about the total price tag.

Content content, media, music, Search, video

UK election: Twitter warns Conservatives after fake fact check account scandal

November 20, 2019
UK election: Twitter warns Conservatives after fake fact check account scandal
UK election: Twitter warns Conservatives after fake fact check account scandal

The UK Conservative party has come under criticism and received a warning from Twitter for misleading the public for renaming its social media account “factcheckUK” during the leaders’ debate.

Regulation, Social BBC, global, government, media, Twitter

Consumers ’35 times more likely to open mobile messages than emails’

November 19, 2019
Consumers '35 times more likely to open mobile messages than emails'
Consumers '35 times more likely to open mobile messages than emails'

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, according to new research.

Ads, Content apps, brands, global, media, Privacy

Black Friday and Christmas: Online retail sales ‘could be flat’- IMRG

November 14, 2019

IMRG’s online retail sales forecast for the Black Friday period 2019 puts growth of 2% to 3%, but with a very real possibility it could be flat, with December expected to grow just 1-2%. Andy Mulcahy, Strategy and Insight Director, IMRG, provides an in-depth look at the festive season.

E-commerce Christmas, Entertainment, media, retail, smartphones

JICWEBS adds big names to Blockchain ad transparency scheme

November 14, 2019
JICWEBS adds big names to Blockchain ad transparency scheme
JICWEBS adds big names to Blockchain ad transparency scheme

JICWEBS Blockchain Pilot program, a cross industry committee for creating trust in digital advertising, has added Mindshare, Zenith, OMG and Havas to its project.

Ads, Content, Regulation advertising, agencies, media, technology, UK

AudienceProject launches audience building tool

November 12, 2019
AudienceProject launches audience building tool
AudienceProject launches audience building tool

AudienceProject has launched AudienceHub, a new tool designed to help publishers to develop a more sustainable business model by leveraging their own assets to build first-party audiences.

Ads, Content advertising, CRM, Germany, global, media

Watching ads for charity: Unilever expands ethical ad tech to Instagram

November 8, 2019
Watching ads for charity: Unilever expands ethical ad tech to Instagram
Watching ads for charity: Unilever expands ethical ad tech to Instagram

Unilever is taking its ethical ad tech’ experiment to Instagram, donating half ots ad revenue to a viewers’ charity of choice.

Ads, Content, Mobile, Social, Video, Viral advertising, brands, FMCG, local, media

UK eSports trends: Gaming audience open to brand ads

November 7, 2019

The growing UK eSports sector is a huge opportunity for brands with 1.2m Brits watching eSports content this year and most open to sponsored content, according to new research.

Uncategorized advertising, brands, content, demographics, media

Location ad trends: Just 14% of proximity adverts use high-quality signals

November 6, 2019

Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on location data, according to new research.

Ads, Content, Mobile, Search brands, media, Privacy, Regulation, UK
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