EU website reviews: Remain winning on desktop, but Leave winning on mobile
With the EU referendum just one day away, new research looks at how well both the offoical websites of the Leave and Remain websites are performing.
media
Programmatic trends: Advertisers still relying on agencies as publishers opt for in-house systems
The use of programmatic advertising is changing across europe, with many advertisers opting for a ‘hybrid models’ but still relying on agencies whilst publishers are developing in-house models, according to new research from the IAB.
A nation of social shoppers: 2.5 million Brits ‘buying on mobile every day’
2.5 million Brits are not just shopping but buying something on their mobile phones every single day, according to new research.
EU vote and social media: Leave campaign conversations ‘most negative’
With just two days until the EU referendum, just what are voters saying on social media? This new infographic from Amobee Brand Intelligence looked at social media conversations across the UK to uncover the volume and tone of debate ahead of the historic vote this Thursday.
Snapchat ads: 92% of ad campaigns boost offline sales too
Oracle has teamed up with Snapchat to measure the impact of its new Snap Ads in stores.
Emojis become keywords: Twitter to let brands target ads by user’s emojis
The ‘winky face’ is set to become the new keyword, as Twitter starts letting brands target ads based on the emojis people use.
Euro 2016: Social media predicts England to win 2-1 vs. Wales
Today’s England vs. Wales game will divide pubs and living rooms across the UK, but an analysis of data from Tumblr and Yahoo Sport predicts a 2-1 victory for England.
Brands ‘choosing YouTube influencers over traditional celebrities for ads’
Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research.
Top tips: How to make the most of your programmatic budgets
Dora Michail, Senior Director, Audience Solutions, Yahoo EMEA offers expert tips on how marketers can get even more value from programmatic.
LinkedIn used by 4 in 10 internet users worldwide
This week saw Microsoft buy LinkedIn for an astronomical $26bn, surprising many. But new data reveals that 4 in 10 internet users are on the business-focused social network.