Digital detox: 15 million Brits deliberately take a break from their devices
Fifteen million UK internet users have taken a ‘digital detox’ to tackle their internet addictions, according to new research.
media
Mind the gap! Data disconnect emerges as UK creatives’ greatest challenge
Getting brands to share data insights is the biggest challenge to UK creatives, according to new research.
1 in 5 PR disasters break on Twitter (and 94% are inflamed by trolls)
The vast majority (94%) of all PR crises either start or spread on Twitter, with trolls (malicious users posting deliberately infamatory comments) being a key catalyst for the spread, according to new research.
Guy Phillipson to step down as IAB boss after 12 years
Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau is to step down in January 2017 after exactly 12 years heading the industry body.
Digital divide: 7.5m Brits left behind in the digital revolution
The digital divide is a reality, with the UK split into not two, but three levels of engagement with the digital world: “dawdlers, devotees and day-to-day doers”, according to new research.
Third of 16-24s use social media for product research
With the likes of Facebook, Pinterest and YouTube adding more shopping tools, new research indicates that a significant number of youngsters are researching brands and products via social media channels.
Lighter ads: New tech slashes ad sizes 75%
New technology from native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB.
Most public relations disasters ‘are brands fault’
Over three quarters (78%) of public relations disasters are “the brand’s fault”, according to a new survey.
Two-thirds of Olympics TV viewers will be second-screening- report
Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology experts RadiumOne.
Euro 2016 takes mobile mainstream: Sports app use grows 65%
As Wales’ historic journey in Euro 2016 comes to an end, with Ronaldo emerging triumphant over club-mate Gareth Bale last night, new data from Flurry shows this year’s tournament has been the most mobile-centric yet.