While UK consciousness of smart tech is approaching saturation with 99% of consumers now aware of it, only 33% have reached an advanced level of familiarity — indicating that further development is required to boost usage and understanding of its benefits.
Viral marketing appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. This new infographic from One Productions offers viral marketing tips to stand out in an increasingly crowded market…
In a surprising move, publisher People’s Daily of China has struck a content-sharing deal with the UK’s Mail Online.
As the English football leagues kick off for another season, a new app aims to offer a simpler, mobile friendly alternative to fantasy football leagues.
Apple has bought artificial intelligence startup Turi for $200m, as the electronics giant looks to expand into the growing machine learning sector.
The International Olympic committee has banned the press from sharing animated GIFs, as the body cracks down on copyright issues during the Rio games.
Over 8 in 10 adults (82%) in Great Britain used the internet every day or almost every day, according to research.
Twitter has launched ‘conversational ads’, a new format that helps brands encourage users into spreading their message with the promise on bonus content or offers.
Just 15% of Brits will watch the Olympics via streaming services, whereas half are likely to use Red Button services, and 63% plan to watch the Games live on the BBC, according to new research.
In this digital age, there’s a perception that investment in the latest disruptive technologies will equip businesses with everything they need to stay relevant and competitive. However, Rudi de Sousa, CTO at software engineering consultancy YLD, explains how there are several flaws in this approach – not least because innovation is about far more than … [Read more…]