1 in 10 women in marketing had career held back due to gender
On International Women’s day, new research has revealed that women are being held back, yet are more satisfied in their jobs than men.
marketing
Talent Hunting 101: How to hire culturally without missing out on technical ability
Businesses of all shapes and sizes are dependent on their workforce. Simply put, the stronger your team, the brighter your future will be. Steve Thompson, Managing Director of digital marketing recruitment specialists Forward Role Recruitment, understands how important it is to not only recruit the very best talent out there, but also the importance of … [Read more…]
Coca-Cola entrusts AI to generate latest ads
Coca-Cola is testing how AI can be used for content creation, swapping human creators with software.
One year to go until GDPR: ICO offers action plan for brands on consumer data collection
The Information Commissioner’s Office (ICO) has issued its GDPR consent guidance which gives marketers practical advice on how to behave from 2018.
YouTube takes on US cable with $35 monthly TV service
YouTube is set to launch a live TV service in the US in the next few months that offers the four major US broadcast networks plus cable channels.
1 in 3 online transactions may be misattributed by marketers- study
Retailers who lack a cross-device perspective may misattribute up to 31% of their transactions, according to new research looking into how companies track their customer’s purchase journeys.
Half of marketers “feel disconnected from the senior leadership team”
Over half of marketers (52%) think that other C-level execs don’t understand marketing, as marketers realise they need to do more to communicate the value of martech at a business level, according to new research.
Personal loan paid search ad spend grew 101% in just 2 years
Paid Search ad spending on the personal loan keyword group increased 101% from 2014 to 2016, despite the number of advertisers decreasing by nearly half during that time period.
Top data leaders of 2017: Sainsbury’s Andrew Day tops list
Now in its fourth consecutive year, the DataIQ 100 has been revealed once again to highlight the UK’s key industry leaders who drive business success from the intelligent use of data.
Shine quits ad blocking to become “ad verification” platform
Shine Technologies, one of the most well known ad blocking companies, is rebranding as Rainbow, offering a free ad validation platform that conects advertisers to target consumers.