WPP sees sales fall as global uncertainly bites
Global ad giant WPP has seen sees sales fall as “increasing social, political and economic volatility” lead to big consumer brands cut marketing spending.
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GroundTruth sees rise in global demand for location data
Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.
Adyoulike partners AppNexus for programmatic native advertising
In-feed native ad platform AdYouLike has struck a strategic partnership with AppNexus to help clients personalised native campaigns on AppNexus’ platform.
Video viral of the week: Volvo breaks Guinness World Record with largest unboxing video
Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…
Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure
Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.
Cutting Through Clutter: Creating Engaging Social Media Content
With 2.5 quintillion bytes of data created every day, how do companies stand out from the noise? Sylvia Jensen, Senior Director at Oracle Marketing Cloud gives her top tips.
UK shopper traffic falls: Can omni-channel save the high street?
UK shoppers shunned the high street and shopping centres during July sale season as they cut back on non-essentials due to higher inflation and stagnating wage growth, according to new data.
Charity campaign #ChildMothers shocks with “maternity collection for 12 year olds”
Every year in developing countries seven million children under the age of 18 become mothers. To raise awareness of the issue, child rights organisation Plan International Finland has commissioned a clothing collection that the world should not need – maternity wear for 12-year olds.
Soundcloud saved with $170m investment
Music streaming service Soundcloud has survived a recent money scare after securing a $170m (£135m) in investment.
Pinterest launches autoplay video ads: Cheetos and Universal first to sign up
Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.