Online ad fraud: New certification for firms offering anti-fraud products
In the attempt to tackle online ad fraud, JICWEBS has launched a certification scheme for firms providing anti-fraud products.
marketing
When should a child get a smartphone? Parents think 11
UK parents believe children should be 11 years old before they own a smartphone or tablet with internet capability, with 61% only wanting it for emergency, according to new research.
Trainer brand Swear London gets “360 ecommerce site”
Cult designer footwear company Swear is working with agency Matter Of Form (MOF) to launch a 360° eCommerce site for customisable trainers.
Facial recognition marketing firm OfferMoments gets £1.5m funding boost
Facial recognition ad platform OfferMoments has received a £1.5 million boost to help fund its new innovative Out-Of-Home-advertising service.
Two-thirds of firms confess to ‘copycat’ marketing
Two in three businesses use ‘copycat’ techniques, in which they copy the marketing messages or techniques of their competitors in the hopes of achieving similar results, according to new research.
3 start-up predictions for 2025: ‘Tech tourism’, office sharing and corporate collaboration
Unilever Foundry has launched a global study and whitepaper The State of Innovation a report looking at the future of corporate and startup collaboration, identifying three predictions for the industry in the next decade, including that corporates and startups will be working under the same roof by 2025.
London Fashion Week: Premium labels invest big in influencers
Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors.
Top mobile marketing tips: How brands can take advantage of London Fashion Week
Ahead of London Fashion Week, Emily Buckman, Global Strategic Consultant, at Urban Airship, a digital growth company, looks at how the event has evolved, and the mobile strategies retailers should implement in order to take advantage of this five day event.
Digital experts unite to help Manchester’s homeless with tech solutions
In true Manchester style, a ‘raising bee’ (a gathering of people to give assistance) in the North West digital community is helping tackle the ever-increasing issue of homelessness, not only in Manchester but other cities around the UK.
UK firms “unprepared for the Fourth Industrial Revolution”
Most British businesses are seemingly unprepared for the dramatic technology developments set to reshape the workplace in the next decade, according to the findings of a research report.