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marketing

Experience Gap: Only 17% of consumers feel valued by brands

November 6, 2017

Despite 90% of marketers claiming that they are “customer centric” in their approach, only 17% feel valued by brands.

Ads, Content, Social brands, marketing, UK

Marketing managers are future proofing with VR, livestreaming, AI and voice

November 3, 2017

UK marketing managers are already investing in new technologies such as VR, voice, live streaming and artificial intelligence as part of their 2018 strategies, according to a new survey.

Ads, Mobile marketing, retail, technology, UK

Most Brits want stricter rules on online tracking and data sharing ahead of GDPR

November 3, 2017

Ahead of the new General Data Protection Regulation (GDPR) taking effect in May 2018, new research reveals 62 per cent of UK consumers want stricter rules surrounding data collected about people’s online behaviour (sites they visit, ads they click and purchases they make).

Ads, Regulation marketing, media, Privacy, Regulation, UK

Mars creates 4 ‘bite-sized’ horror films to promote candy brands

November 1, 2017

Mars and Fox have teamed up to create four “Bite Size Horror” spots to celebrate Halloween.

Ads, Video, Viral brands, marketing, Twitter, video

Government “must do more to support data-driven creative industries”

October 26, 2017
Guest comment: The Pervasiveness of Data and Data-Centric Security Strategy
Guest comment: The Pervasiveness of Data and Data-Centric Security Strategy

In her appearance before the House of Lords Communications Committee, DMA Talent MD Kate Burnett calls for Government to do more to support the future success of the data-driven creative industries.

Ads, Content advertising, analytics, global, government, marketing

Twitter plans to make political ad funding more transparent

October 25, 2017

Twitter has promised to make the funding of advertising on its social network more transparent as it faces proposed new regulations.

Social advertising, apps, marketing, Search, Twitter

Top video marketing tips: Forget programmatic – think holistic

October 25, 2017

David Muhle, VP Sales and Channel for EMEA, Ooyala looks at the rise of holistic advertising for more effective video advertising decisions.

Ads, Video advertising, Facebook, marketing, media, mobile marketing

Shoppers unaware price comparison sites don’t give the full picture

October 24, 2017

Though more than three quarters (77%) of Brits already use online price comparison websites (PCWs), UK shoppers are not aware that most of these websites do not give them the full picture, research by Pricesearcher, explains.

E-commerce advertising, marketing, Search, UK

Fanta uses VR and Snapchat for Halloween campaign

October 24, 2017

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

Ads, Content, Social, Video, Viral brands, China, marketing, retail, Twitter

Found buys youth marketing agency Disrupt

October 23, 2017

Digital performance pioneer Found has acquired youth marketing agency Disrupt, combining each firm’s data analytics, social content and performance marketing.

Ads, Content, Mobile, Social, Viral analytics, brands, content, Google, marketing
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