marketing
Guest comment: Why IGTV is making Instagram even more sticky for marketers
Last month Instagram launched its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing. Yuval Ben-Itzhak, CEO at Socialbakers looks at the implications for marketers.
49% of agencies rely on own advertising technology for programmatic media buys
Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.
Don’t score an own goal: how social data can help you manage brand risk during the summer of sport
As millions, if not billions, of eyeballs focus on the World Cup, brands have prepared campaigns to catch the public’s attention. But done wrong – the fallout from having a marketing crisis on the world stage can do years of damage in just a few moments. Jonathan Barrett, Managing Director, EMEA, Dataminr looks at why … [Read more…]