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marketing

UK firms struggle to support digital self service

September 26, 2018

Companies are facing increased customer demand for digital self-service options, such as chat and text message, but many are quick to add new channels of communication without first addressing internal barriers.

Ads, E-commerce analytics, marketing, UK

1 in 3 retail businesses are still not ready for the onset ‘Golden Quarter’ traffic

September 24, 2018

The golden quarter (October – December) is fast approaching, but many retail businesses are not actually ready for the onset of increased website traffic this usually brings, according to new research.

E-commerce analytics, Christmas, digital marketing, marketing, retail

London Fashion Week: Victoria Beckham trumps Burberry for social buzz

September 19, 2018

London Fashion Week (LFW) 2018 saw more than 100 designers and models invade the capital once again, with new research showing which brands and models generated most social media buzz.

Social brands, content, global, marketing, media

notonthehighstreet boosts ROI 140% With GOA Marketing

September 19, 2018

Notonthehighstreet worked with GOA Marketing amidst in-housing paid search to leverage the power of automation, transparency, and performance optimisation. This case study looks at how the curated online marketplace got a 140% increase on return on investment.

Ads, Content, E-commerce agencies, brands, digital marketing, Google, marketing

Hootsuite integrates Google to combine search and social ads

September 18, 2018

Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time.

Search, Social advertising, Facebook, global, Google, marketing

The UK’s favourite events revealed: sport, music and theatre top list

September 17, 2018

Sporting fixtures lure 150 million attendees each year, with a total annual spend of £8.5 billion, while music concerts and the theatre take second and third sport as UK public spends over £48 billion attending events each year, according to new research.

Ads, Content marketing, media, music, sport, UK

Nearly half of businesses spend more than $500k on digital marketing

September 17, 2018

Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey.

Ads content, digital marketing, marketing, media, Search

Tedious online admin is costing the UK economy billions each month

September 17, 2018

Tedious online admin could be costing the UK economy £23 billion each month due to employees stuck doing necessary but time-consuming research, rather than devoting time to producing or creating more valuable work, according to new research.

Ads, Content content, Google, marketing, media, retail

Digital marketing trends: attention spans aren’t shrinking, they’re evolving

September 14, 2018

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research.

Ads, Content, News content, digital marketing, global, marketing, UK

Frankie & Benny’s runs digital promo for new ‘Feel Good Menu’

September 12, 2018

Digital Performance Marketing Agency Tug has partnered with restaurant chain Frankie & Benny’s to help promote their new ‘Feel Good’* range – a mix of healthier and lighter dishes aimed at giving their patrons heathier food options.

Ads, Content, Social content, marketing, video
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