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marketing

How will Brexit affect eCommerce?

February 12, 2019

Mike Cockfield, CEO at Khaos Control Solutions explored what the landscape looks like leading up to, and after Brexit, and what impact it will have on eCommerce. Examining areas that will be affected such as tariffs, sales and skilled workers, Khaos highlights the importance of planning for potential pitfalls, in order to prepare and adapt … [Read more…]

E-commerce ecommerce, Europe, marketing, UK

Right to reply: Misleading online ads by booking agents the tip of the iceberg

February 8, 2019

The CMA’s crackdown on hotel booking sites this week, over misleading advertising practices. Alexei Lee, head of communications at Fat Media, warns that it’s just the tip of the iceberg.

Ads, Content, E-commerce, Regulation advertising, brands, content, digital marketing, marketing

Unilever buys healthy snack brand Graze

February 6, 2019

FMCG giant Unilever has bought UK healthy snacks firm Graze for a reported value of £150m.

E-commerce, News brands, FMCG, marketing, retail, technology

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

February 5, 2019

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

Ads, Content, News, Social, Video, Viral Amazon, brands, Google, marketing, Microsoft

Budweiser goes green with 2019 Super Bowl ad

February 1, 2019

Budweiser has released its much-anticipated 2019 Super Bowl advert, ahead of the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

Ads, Content, Mobile, News, Video, Viral brands, Facebook, global, marketing, music

Burger King under fire for ‘exploiting’ influencers in marketing stunt

January 31, 2019

Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.

Ads, Content, News marketing, Twitter, video, YouTube

Does AI really boost ROI? Half of marketers say they’ve seen proof

January 30, 2019

Just over half (52%) of businesses have seen an increase in sales through the use of AI in marketing efforts, with many increasing their spend on the technology in the next htree years, according to a new survey.

Ads, Mobile, News brands, Entertainment, financial services, marketing, media

AI in Business: 2019 Trends and predictions

January 30, 2019

AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it will actually improve and even create jobs in the future. John Williams, Head of Marketing at Instant Offices offers some AI trends you should be aware of … [Read more…]

Ads, Content, News analytics, apps, Facebook, marketing, media

Re-engineering the customer experience will lead to better use of AI in marketing

January 29, 2019

AI has the potential to better shape customers’ experiences, opening up conversations, enhancing purchase journeys, increase brand loyalty and boost revenue. Grant Coleman, Vice President and Market Director for UK, Nordics and Benelux at Emarsys, offers a three-step guide to re-kindling the customer experience.

Ads, Content brands, content, CRM, marketing, Regulation

Coca-Cola boosts customer relations with new digital asset library

January 28, 2019

Coca-Cola European Partners, the largest bottler of The Coca-Cola Company products in Belgium and Luxembourg, is one step closer to fully automating the dissemination of relevant product graphics and information to customers, with their new digital asset management system now in place.

Ads agencies, marketing
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