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marketing

Verizon Media partners Digital Catapult to offer brands next-gen content marketing

March 25, 2019

RYOT Studio, the content marketing arm of Verizon Media, has struck a partnership with immersive tech accelerator Digital Catapult.

Content brands, content, Entertainment, marketing, media

Burger King crowdsources next prank with ‘April Fool’s Day’ challenge

March 25, 2019

Burger King is calling for students to participate in the King’s Fools’ Challenge, with a Student Integrated Campaign category in the 2019 Clio Awards program.

Ads, Content, Social, Video, Viral content, Entertainment, global, marketing, media

1 in 5 brands admit they’ll “never understand their customers”

March 22, 2019

20% of marketing and CX professionals feel they will “never truly understand” their customers’ buying decisions, according to a new report.

Ads analytics, apps, brands, marketing, technology

Ominichannel case study: HP creates in-store experience for online shoppers to get four fold sales boost

March 21, 2019

Go Instore, HP and Currys PC World joined forces to drive growth in online revenue for HP products achieving up to a 4.5x increase in conversion and positive uplift in average order value.

Ads, Content, E-commerce brands, Europe, marketing, retail, video

Most SME’s ‘do not have SEO strategy in place’

March 19, 2019

Fewer than 40% of small businesses have an SEO strategy in place, though an additional 38% plan to have an SEO strategy in the future according to research.

Search advertising, marketing, media, Search

Instagram overtakes YouTube as top for influencer content

March 14, 2019

Consumers rank Instagram top for influencer content (65%) ahead of YouTube, over a quarter of UK consumers spending more than £500 on items recommended by influencers, according to new research.

Uncategorized brands, content, Facebook, global, marketing

Ad targeting trends: personalisation strategies ‘help marketers exceed revenue targets’

March 13, 2019

Brands experiencing the highest return on personalisation are twice as likely to cite customer lifetime value as their primary goal, according to new research.

Ads, Content brands, Europe, global, marketing, retail

Top 5 benefits of a cashless society for small businesses

March 11, 2019

What will payments look like in the future? As cash makes way for mobile wallets and cards, a new study looks at the key benefits of being a cashless society.

E-commerce Apple, marketing, security, technology, UK

Salmon rebrands as Wunderman Thompson Commerce

March 11, 2019

Ecommerce marketing firm Salmon be taking on the Wunderman Thompson Commerce name, which will bring together Salmon and its other Wunderman Commerce sister companies.

Ads Amazon, brands, ecommerce, global, marketing

Shopping with intent: How online identification can finally reveal your customers’ digital desires

March 7, 2019

Robert Massa, General Manager EMEA, BounceX discusses how having greater granularity will help brands fulfil its customer demand for personalised experiences and help individualise their marketing approach across a range of channels and devices.

Ads, E-commerce, News, Search brands, ecommerce, marketing
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