What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.
Loyalty programme Nectar, and supermarket Sainsbury’s, launch their first apps for the iPhone and iPod touch this week.
Google is reportedly set to buy Like.com, a visual search and e-commerce firm, for more than $100m.
UK online search volumes for London-based jobs rose 10%, from 550,000 in March to 673,000 in June, according to Greenlight. The leading search and social marketing agency’s latest quarterly report ‘Recruitment June 2010’, also observed a surge in online searches for career advice, with search volumes for the term ‘Career advice’ soaring from just 14,800 … [Read more…]
Internet services firm Yahoo has launched its Barclays Premier League online highlight service.
Identity-checking experts 192.com have measured the anxieties of online dating, the lies being spun in cyberspace and how spelling mistakes and emoticons can make you look shifty.
Online retailers should not rely on search to drive business, with the latest quarterly survey from IMRG and The British Population Survey showing that the use of social media has increased fourfold in the last two years.
In light of scheduled talks being held today about the threat of strikes by airport workers, it poses the question – is enough being done to keep holidaymakers fully informed as to exactly how they will be effected? It is quite obvious that in order to reduce chaos, airlines need to communicate effectively with their … [Read more…]
Google has been in talks with PayPal about using the popular online payment system with its Android smartphone software.
Following the recent news stories that Hackers have stolen more than £600,000 from UK bank accounts since July this year, using a variant of the Zeus banking Trojan, Martino Corbelli, Marketing Director at Star, explains the need for SMEs to adapt to the new security risks emerging every day.