From small companies to global organisations, social media campaigns are playing an increasingly important role in brand marketing and now a Social Media Campaign Hall of Fame table has been published. This list runs down the most succesful. memorable and controversial social media campaigns of all time.
Covent Garden-based creative agency BPL has produced the first crowd sourced advert for Unilever’s Peperami brand.
Marketers are still in a muddle when it comes to social media with almost one fifth thinking Twitter founder Biz Stone is a business publication, according to a recent survey conducted by Emailvision at the Online Marketing Show.
Marketers are still in a muddle when it comes to social media with almost one fifth thinking Twitter founder Biz Stone is a business publication, according to a recent survey conducted by Emailvision at the Online Marketing Show.
Marketers are still in a muddle when it comes to social media with almost one fifth thinking Twitter founder Biz Stone is a business publication, according to a recent survey conducted by Emailvision at the Online Marketing Show.
Research published last week by Ofcom reports that TV viewing has continued to increase despite the rise of internet and social media. According to the findings, viewers watched an average of three hours and 45 minutes of television a day in 2009 – 3% more than in 2004. This is great news for the TV … [Read more…]
Fashion brands have a significantly stronger social media presence than other UK retailers, by actively embracing various platforms for the benefit of both the customer and the business, according to a new survey.
Britons spend almost half their waking hours watching TV or on the internet, with the rise of smartphones causing a dramatic rise in digital media consumption, according to new research.
The affiliate marketing sector will drive an estimated £4.62bn in UK online retail sales during 2010, according to a report published this week by Econsultancy.
The digital advertising industry must tackle misunderstanding with transparency and relevant ads, according to Improve Digital.