Google’s new search rankings: Winners and losers revealed
Well-known news sites such as The Guardian and The Telegraph, have benefited most from Google’s latest UK search update, known as ‘Panda’, according to new research.
marketing
Forget the ‘Credit Crunch’: 3-year marketing study reveals the ‘Austerity Effect’
UK consumers are less likely to respond to marketing messages than they were a year ago, as austerity measures triggered by government cuts begins to kick in, according to a new consumer survey.
Emailvision buys UK's Smartfocus for £25m
Emailvision has bought UK-based multi-channel marketing software provider, SmartFOCUS Group for £25.3m.
Emailvision buys UK’s Smartfocus for £25m
Emailvision has bought UK-based multi-channel marketing software provider, SmartFOCUS Group for £25.3m.
TradeDoubler debuts mobile ad serving tool
Performance marketing firm TradeDoubler has launched its Mobile Solution for outreach to mobile device audiences for targeted communication and personalisation.
Top online retailers at odds over priorities- survey
Despite positive growth for the majority of online retailers, there is a lack of consensus at the top level on key areas they should be focussing on to achieve higher growth and profit levels, according top a new survey.
Report: Why e-mail ad statistics are incorrect
Emailing reach is generally up to 40% higher than reported by mail programs, according to a new European report out this week.
Right to reply: BT’s free giving website not so charitable?
BT’s new website allowing charities to collect funds free-of-charge online has run into criticism from one of Britain’s leading social entrepreneurs. In this ‘Right to reply’ article, Robert Ashton, author of business guide How to be a Social Entrepreneur, looks at whether BT’s plans poses a threat to JustGiving…
Online coupons grow as consumer package goods get web right
Latest tracking data from North America confirms that the coupon industry is accelerating thanks to online coupon download platforms. Individual coupons from brands as well as aggregators such as Groupon are changing the nature of vouchers and online promotion use. The trend will be followed in Europe, Latin America and Asia…
Only 25% of top UK retailers bother to reply to Tweets- study
Just one in four (25%) of retailers with a presence on Twitter replied to a question directed at them, with Thomas Cook, easyJet and Debenhams topping the responsiveness table, according to new research.