YouTube’s founders Steve Chen and Chad Hurley are making plans again. Last week’s purchase of pioneering social bookmark tool Delicious has been followed by a social intelligence tool, Tap11.com. It’s all through their holding company Avos, but given the track record, there’s a lot we should be expecting from Chen and Hurley. Tap11 looks set … [Read more…]
Ford takes the lead as the most searched for Automotive brand in the UK, accounting for just over 11% of all branded searches between January 2011 and March 2011, according to new research.
There is a misalignment between the objectives of marketing departments and CEOs, according to the results of a new survey.
Performance marketing company Efficient Frontier has acquired Context Optional, a provider of enterprise social marketing solutions.
Online insight monitoring is becoming an increasingly hot topic, not just in the world of marketing but across an organisation, as companies realise that it provides a near-real-time means to measure what is being said about them online, what is driving the online debate, and most importantly, what stakeholders are the most influential according to … [Read more…]
Wikipedia often overlooked and misunderstood as a marketing tool, but a new guide offers some tips to get the most out of the popular user-generated website.
Yandex, Russia’s most popular internet search engine, plans to set the price of its planned initial public offering on U.S. stock exchange Nasdaq by May 23, according to a news report.
Flickr has launched ‘The People’s Royal Wedding Album’, a competition that aims to capture how the British public marked the marriage of Prince William and Kate Middleton.
William and Kate may be a trending topic on Twitter, but only 20% of traffic is coming from the UK, with the bulk – a massive 64% – coming from North America, according to social media research carried out by marketing and technology agency LBi.
Affiliate marketing, using online publishers to promote your brand on a pay per performance basis, has reached a level of maturity. But how can you make the most out of this lucrative channel? Alex Lockett, senior affiliate marketing consultant at Stream:20, offers 20 key tips for affiliate marketers…