While brands have followed swiftly to raise their profile with social media savvy consumers for e-commerce success, it appears that when it comes to advertising on social media, consumers may not be on the same page, according to new research.
While brands have followed swiftly to raise their profile with social media savvy consumers for e-commerce success, it appears that when it comes to advertising on social media, consumers may not be on the same page, according to new research.
New research from eDigitalResearch and Portaltech shows that almost half of Smartphone users (48.2%) have now shopped online and on their mobile, increasing by a dramatic 13% in just nine months.
A new report from Juniper Research forecasts that global NFC mobile contactless payment transactions will reach nearly $50 billion worldwide by 2014. Following on from the Orange Mobile Payments service launch in the UK, 2011 and 2012 are expected to be banner years for NFC service rollouts.
A new website aiming to provide marketing professionals with their first exclusively UK-based community has launched this week.
Five of the ten most queried search terms used by UK consumers to find personal finance products online in January, were loan-related. This is according to the latest quarterly research, ‘Retail Banking- January 2011’, by independent search marketing specialist and technology firm Greenlight.
US-based agency network Dentsu has acquired 100% of the share capital of UK digital marketing agency Steak Group for an undisclosed sum.
Nearly half (48.1%) of Canadian digital media agencies expect year-over-year growth in revenues, according to a new report.
The majority of U.K. marketers (96 percent) are conducting cross-channel marketing campaigns, or planning to do so in the next 12 months, according to a new poll.
Most mobile users (60%) click on mobile ads at least one a week, according to a new poll.