Commission Junction debuts ‘PayPerCall’ tool for affiliates
Commission Junction, a division of ValueClick, has launched PayPerCall, providing affiliates with a unique telephone number to display as the call to action in any creative.
marketing
CashPlayTV launches first 24-hour mobile and social quiz TV channel
CashPlayTV has launched the first 24-hour quiz TV channel to run solely on social networks and mobile devices.
Top tips: Loyalty 2.0 and beyond
Loyalty services such as ‘dynamic segmentation’ and reward present new opportunities for digital marketers. Grass Roots’ Digital Marketing Consultant Anthony Monger takes a look at what’s changed since Loyalty 1.0, and what those numbers really mean.
Top tips: Addressing unethical activity in affiliate marketing
How much of a problem is brand abuse and fraud – whether real or perceived – in affiliate marketing, and to what extent does it hold back increased investment in the channel? Owen Hewitson, Client Strategist, Affiliate Window & buy.at tackles the dark side of the affiliate marketing…
Boys ‘more interactive than girls on Facebook’
There are key gender differences in how today’s digital natives interact online according to a new study.
Most UK firms ‘to appoint social media managers this year’
Over two-thirds (69%) of UK businesses have appointed or plan to appoint a social media or community manager in next 12 months, according to new research.
Guest comment: Advertising ROI in question as retailers fail to track response and close sales
Retailers wanting to improve ROI on their marketing spend need to ensure their offline advertising is measurable, accountable AND incorporates a way for the consumer to instantly respond anytime, anywhere. In this article, Gordon Ellis-Brown, Marketing and Brand Director at new payment channel txt2buy, explores the ways that marketing is becoming easier to measure.
Match.com rolls out ‘Ukulele’ TV campaign
Online dating site Match.com has launched its new creative advertising campaign, dubbed ‘Ukulele’ which will be aired across UK terrestrial, digital & satellite TV.
Google+ attracts nearly 20m users in just 3 weeks
Google’s new social network, Google+ already has nearly 20 million users, just three weeks after its launch.
Top tips: Advocacy versus compliance – what are your affiliates saying about your brand?
The balance of power between affiliates and the advertisers they promote is shifting, with affiliates having more choice over who they work with. Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the issues advertisers face now that many affiliates are calling the shots…