Former CNN marketing boss joins Linkshare
Affiliate network LinkShare has appointed Mark Haviland as Chief Commercial Officer, based in the UK.
marketing
Wiggle revamps retail site image system to boost sales
Online sports retailer Wiggle is rolling out ‘360 spin’ imaging across its entire product range after seeing a significant uplift in sales of items featuring the photography.
Q &A: Waitrose gets serious about personalised shopping ads
Waitrose has selected Performance display ad firm Criteo to implement a new personalised ad targeting scheme to boost online grocery sales. In this article, the supermarket giant explains its decisions to use personalised retargeting to upsell to online shoppers, and how it avoided potential privacy pitfalls.
Q &A: Waitrose gets serious about personalised shopping ads
Waitrose has selected Performance display ad firm Criteo to implement a new personalised ad targeting scheme to boost online grocery sales. In this article, the supermarket giant explains its decisions to use personalised retargeting to upsell to online shoppers, and how it avoided potential privacy pitfalls.
Rise of ‘F-commerce’: Reckitt Benckiser sells new Cillit Bang product solely via Facebook
Consumer goods giant Reckitt Benckiser has embarked on a new Facebook campaign, using the social network as the exclusive platform to sell its latest Cillit Bang cleaning product.
Dennis Publishing gets social to boost subscriptions
Dennis Publishing is expanding its subscription acquisition programme with Magnetise, and Ten Thousand Hours (TTH).
Vodafone hires TagMan to boost digital tracking
Vodafone UK has signed a deal with tag management system TagMan in an effort to expand its digital marketing strategy and activity in the UK.
Online dating: New eye-tracking research shows what men and women really want
The latest online eye-tracking studies for dating sites confirmed all the stereotypes: Guys look at the pictures while women read the text. Find out more from the study and think about what this means for your marketing campaigns…
Super Bowl: Ad spend and consumer recall on the rise
Ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011, according to new research looking into ad spend on the biggest sporitng event in the US calendar.
Mobile marketing strategies – Facebook vs Google+
Is battle about to intensify as two of the social giants go head to head? The mobile marketing strategies of Facebook and Google are under the spotlight again after Facebook raised concerns that Google could be moving towards a putting hurdles in the wayfor Facebook on Android. The big push from Google for integrating Android … [Read more…]