Yahoo to cut 15% of workforce
Yahoo is set to axe around 2,000 jobs, representing 15% of its workforce, according to reports.
marketing
Top tips: Email marketing- How to avoid the ‘Graymail’ trap
While the majority of the mail that arrives in the inbox is solicited mail (emails that users have signed up for intentionally) around 75% of this mail is no longer wanted. Hotmail has coined the phrase Graymail to categorise this mail and is now filtered from the inbox. Steve Ford, deliverability specialist at Experian CheetahMail, … [Read more…]
DryNites launch iVillage partnership
Kimberly-Clark’s DryNites brand has launched a new online campaign, running until spring 2013, with leading lifestyle and community website, iVillage.
Former Microsoft manager joins Weborama
Andrew Pickaver is joining Weborama, the European leader in technology and data for online advertising, as the Technical Account Manager for clients of Adperf, its adserving and tracking platform.
Are you being served – online? Most British firms ‘fail the online customer service test’
It’s official. Britain is worse than Lithuania when it comes to customer service, according to a survey of 2000 British firms and consumers.
Rich Media ads ‘boost website visits three-fold’
Rich media boosts site visits three times more than standard banners, with additional video creative boosting visits even more, according to new research.
Case study: How comedian Louis C.K. made $1m from own-brand video download site
At the end of 2011, US comedian Louis C.K. cut out TV networks and video sharing sites by selling his latest comedy special online direct to fans. This case study shows how he made $1m from the venture in just 1 month (and then gave half of the revenue away).
UK: Facebook most searched for brand last year
Searches for ‘facebook’ now account for 2% of UK searches, while four retail brands are among the top 10 brands, according to new research.
Right to reply: High street needs to work with ecommerce to survive
Following the announcement today of the government’s support for Mary Portas’ plans to rejuvenate UK high streets, Adam Stewart, Marketing Director of Rakuten’s Play.com argues why retailers are facing the need to acclimatise to a new connected retail environment.
Top tips: Creating an effective online member acquisition strategy
Marketers have always paid close attention to site traffic and page-view statistics. However, this method of measuring the success of the corporate website is outdated. The measure of success in today’s Internet – the social web – is not volume, but value. Russell Loarridge, European Sales Director at Janrain, explains why organisations need to care … [Read more…]