Event report- UK search marketers knowledge-share at BrightonSEO
Search and SEO Conference BrightonSEO took place this month, covering key themes affect search, such as the rise of the semantic web, new SEO tactics and changing customer needs.
marketing
Digital healthcare marketing- Bupa begins affiliate marketing drive
Healthcare provider Bupa has hired Affiliate Window to begin a new digital drive to promote its latest ‘Bupa by You’ insurance service.
New forum for women in digital sector- ‘Women in Wireless’ comes to UK
The not-for-profit organisation Women in Wireless (WiW) has launched its UK ‘chapter’, aimed at connecting, developing and promoting women in the mobile and digital media sectors.
Top 20 Facebook brands- Topshop, Tesco and Ann Summers on the rise
Topshop remains the top UK brand on both Facebook and Twitter, in terms of the number of followers, according to new research. The study measures how brands are using the top social networks and the subsequent effects on their follower base.
Right to reply: UK retail shines amid budget squeeze
Last week, the Office of National Statistics has announced UK retail figures for March 2012, revealing that the value of retail sales in March 2012 increased by 5.7% when compared with March 2011 and sales volumes in March 2012 increased by 3.3% when compared with March 2011. Adam Stewart, Marketing Director of Rakuten’s Play.com, takes … [Read more…]
German ad firm teams up with AudienceScience
Germany’s largest targeting alliance is working with to develop proprietary products based on AudienceScience
Right to reply: Everything you know about digital measurement is wrong
Measuring the true impact of your digital marketing camapaigns can be a complex task, but are the current standard metrics the best way to measure success? Gary Angel, President of Semphonic shows how the failings in digital measurement have come to be, and how to bypass them to make your own measurement better.
‘Have You Seen’ rewards customers with cash for social recommendations
Social sharing website Have You Seen has launched a new online retail platform, which it claims will ‘bring affiliate marketing to the masses’.
Customers 'want businesses to be multi-channel'
The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, according to new research from Experian Marketing Services.
Customers ‘want businesses to be multi-channel’
The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, according to new research from Experian Marketing Services.