1. Does it matter?

    How much did BUPA pay Affiliate Window for this “advert”. Surely it is spam? Doesn’t make you feel better about using BUPA, does it?
    And why is NetImperative continually allowing such blatant advertising on their (mostly) good, supposedly ‘news’ site?

  2. Thanks for the feedback. This certainly slipped the net and as a result I’ve toned the language down. We try to cover news in sectors that are traditionally slow to take up digital marketing- so this seems like it’d be of interest to readers as a quick ‘news in brief’. Will take your criticism on board for future coverage- all comments appreciated!

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