Healthcare provider Bupa has hired Affiliate Window to begin a new digital drive to promote its latest ‘Bupa by You’ insurance service.
Bupa By You is a new, adaptable health insurance, with a variety of customisable options to suit individual needs.
In March 2012, Bupa launched an exclusive lead generation campaign with Affiliate Window in an effort to drive additional private health insurance leads.
David McNiven, Head of Affiliate Marketing at MEC Interaction comments: “Affiliate Window demonstrated a strong understanding of the insurance sector and how Bupa could utilise lead generation from multiple perspectives. The team acknowledged that Bupa was looking to embrace a test and learn approach in the affiliate channel and has given MEC and Bupa the confidence that they’re partnering with a professional and forward-thinking company, with huge potential to grow the campaign.”
Michelle Boxall, Head of Lead Generation at Affiliate Window adds: “Bupa By You is a fantastic private health insurance product with cover from just 98p a day, making it a popular option with customers. This coupled with a competitive commission per lead and a simple, short data capture form is generating great results for affiliates already on board.”
www.AffiliateWindow.com
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How much did BUPA pay Affiliate Window for this “advert”. Surely it is spam? Doesn’t make you feel better about using BUPA, does it?
And why is NetImperative continually allowing such blatant advertising on their (mostly) good, supposedly ‘news’ site?
Thanks for the feedback. This certainly slipped the net and as a result I’ve toned the language down. We try to cover news in sectors that are traditionally slow to take up digital marketing- so this seems like it’d be of interest to readers as a quick ‘news in brief’. Will take your criticism on board for future coverage- all comments appreciated!