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marketing

Video Viral of the Week: Tipp-Ex’s ‘Hunter and Bear’ return with time warp YouTube viral

May 10, 2012

In 2010, Tipp Ex’s A Hunter Shoots a Bear’ viral was one of the first (and still the best) interactive YouTube virals ever. This follow up offers a ‘timeless’ new twist on the formula, and has already racked up over 9m YouTube views in less than a month. See why it’s our video viral of … [Read more…]

Uncategorized, Video content, Facebook, marketing, YouTube

Video Viral of the Week: Tipp-Ex's ‘Hunter and Bear’ return with time warp YouTube viral

May 10, 2012

In 2010, Tipp Ex’s A Hunter Shoots a Bear’ viral was one of the first (and still the best) interactive YouTube virals ever. This follow up offers a ‘timeless’ new twist on the formula, and has already racked up over 9m YouTube views in less than a month. See why it’s our video viral of … [Read more…]

Uncategorized, Video content, Facebook, marketing, YouTube

Social media platform BirdSong tracks Twitter impact

May 10, 2012

BirdSong, a new social media platform to measure the impact of brands’ Twitter use, has launched this week.

Uncategorized agencies, brands, marketing, media, Twitter

‘YouTube meets Slideshare’- Present.me debuts online presentation tool

May 8, 2012

Cloud service Present.me has launched this month, offering an online presentation platform that combines synchronised content and video, viewable on-demand.

Uncategorized, Video content, global, marketing

AdInsight gets £1.6m funding for call tracking tool

May 8, 2012

AdInsight has received £1.6M investment ($2.6M) in its first round of venture capital funding, to boost its call tracking and call analytics solutions.

Uncategorized advertising, analytics, digital marketing, marketing, technology

Google boosts search ads with video version of AdWords

May 1, 2012

Google has launched a video version of its AdWords search system, aimed at small businesses that want to utilise the video medium but can’t afford TV commercial slots.

Search, Uncategorized, Video advertising, Google, marketing

Right to reply: Brits spend a quarter of money online

May 1, 2012

A survey from Worldpay showed that Britons spend a quarter of their money online and one in six Britons do their shopping on a smartphone. Adam Stewart at Rakuten’s Play.com argues that whilst e-commerce is growing rapidly, a multichannel approach remains important.

Uncategorized marketing, retail

Top 10 tips- How to improve email deliverability

April 27, 2012

Marketers that fail to get to grips with Internet Service Providers’ (ISP) new spam-blocking filters are at serious risk of failing to deliver emails to the inboxes of consumers and potentially losing business for clients, according to Guy Hanson of the Direct Marketing Association’s Email Marketing Council (EMC).

Uncategorized content, email, images, marketing

Email marketing trends- “Understand new ISP filtering practices or risk losing sales”

April 26, 2012

Marketers that fail to get to grips with Internet Service Providers’ (ISP) new spam-blocking filters are at serious risk of failing to deliver emails to the inboxes of consumers and potentially losing business for clients, according to Guy Hanson of the Direct Marketing Association’s Email Marketing Council (EMC).

Uncategorized email, marketing

Infographic: The rise of the video ad in Europe

April 25, 2012

More than half of all video ads worldwide came from either the UK, Germany, Denmark, Sweden, Italy or Switzerland, according to this new infographic.

Uncategorized Europe, Germany, infographic, Italy, marketing
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