Giving consumers access to their personal data: UK government outlines ‘midata’ scheme
The UK Government has issued proposals for its midata programme, which aims to give consumers access to their data.
marketing
How much is a like worth? Play.com Facebook fans ‘spend 24% more’
Online retailer Play.com has claimed that its Facebook fans are worth 24% more in direct sales than non-fans.
Top tips: How Time magazine maximised conversion across multiple devices
With the online audiences becoming increasingly fractured across multiple devices, such as desktops, laptops, smartphone sand tablet, how can you best ensure user’s are getting the best experience no matter how they access content and campaigns? Using a recent Time magazine case study as an example, Mark Boniface, Project Director, Jellyfish, looks at how best … [Read more…]
Average brand marketing budgets revealed: UK brands ‘have significant digital strategy failings’
Whilst the majority (71%) of UK brands have a digital strategy in place, more than half (56%) do not have a roadmap for the next three to five years, according to the results of a new survey of marketers.
Freeview integrates social commerce to boost sales after digital switch
Digital TV service Freeview is to integrate Reevoo’s consumer review solutions into its ‘choose a product’ pages, helping to guide its customers to the right Freeview product for them.
Google search tips: 5 common mistakes in SEO (and 6 good ideas)
Search engine optimisation remains a tricky balancing act, as the rules constantly change. In this official Google blog post, Maile Ohye, Developer Programs Tech Lead from Google covers the five most common errors she finds in SEO, and then concludes with six quick tips to make sure you’re on the right track.
Salesforce app lets firms build online communities
Salesforce.com is testing an application that lets companies build social networks for their customers to interact with the brand.
2012 search trends- Keyphrases get longer as searchers get more savvy
Google has extended it lead in the UK search market which shows no sign of slowing down, with the proportion of searches containing four or more words increasing. James Murray, Digital Insight Manager, Experian Marketing takes a look at the latest UK search trends.
Online video tips for content – Longform videos boost web marketing effectiveness
Video is a key tool for boosting brand equity and the latest online video tips for content prove the impact that longform video content has on web marketing effectiveness. The key takeout from new research? Don’t stop you’re online video at 30 seconds. Here’s why…
Right to reply- Online retail sales up 25% show high street needs flexibility
Online sales were up a dramatic 25% on the previous July, while the high street slumped, according to new data from BDO. Adam Stewart, Marketing Director at Rakuten’s Play.com argues that figures don’t herald the death of the high street, but retailers need a more flexible supply chain to shift stock.