Mobile ads ‘more effective than TV and web in key metrics’
Mobile ads are much more effective than broadcast or conventional digital ads on a number of key metrics, such as brand recall and purchase intent, according to new research.
marketing
115 million visits to online retail sites predicted for Cyber Monday
The third of December will be the busiest online shopping day pre-Christmas, with UK consumers forecast to spend 375 million hours shopping online in December 2012, according to new research.
Is customer service the new marketing? Third of online Brits share experience online
Almost a third (32%) of all web users in the UK are sharing their customer service experiences – whether good and bad – online through social media and blogs, according to new research.
Video virals of the year: Stockholm ‘iPad magic’ gets 3 million views
As 2012 comes to a close, we look back at some of the biggest video viral marketing campaigns of the year. This week, we look at the ‘iPad magic’ created to promote Stockholm as a business centre.
Video virals of the year: Stockholm ‘iPad magic' gets 3 million views
As 2012 comes to a close, we look back at some of the biggest video viral marketing campaigns of the year. This week, we look at the ‘iPad magic’ created to promote Stockholm as a business centre.
Content marketing and SEO: Why every website article should start with keyphrase thinking
Getting your content discovered in search engines has been the battle digital marketers have been fighting for almost 20 years. It’s a combination of both art and science, and there are simple steps that should be on every marketers’ agenda. Danny Meadows-Klue has been teaching Search Engine Optimisation since the late 90s, and here he … [Read more…]
Right to reply: 1 in 10 shops empty on high street- is multi-channel a solution?
The British Retail Consortium (BRC) has found more than one in 10 shops in the UK’s town centres were empty in October as retailers were suffering rising costs and stagnating sales. Adam Stewart at Rakuten’s Play.com, looks at why a strong multi-channel strategy is becoming more important.
Social media marketing: Facebook lets brands track sales via ads
Facebook has launched a ‘conversion measurement’ tool, letting firms track purchases made by social networkers who have viewed their ads, as the firm looks to woo advertisers looking for more accountable ways to run social media marketing campaigns.
Retailers face OFT probe into online shopping data
The Office of Fair Trading (OFT) has launched an investigation into how online retailers in the UK are using software and data to target individual customers with personalised prices.
Loyalty programmes: forget everything you know (whitepaper)
Mobile marketing agency Sponge has released a ten-point action plan outlining how retailers need to evolve their loyalty programmes.