marketing Archives

Facebook extends search ad test to more brands

July 30, 2019

Facebook has opened up its ‘search ad’ test to more advertisers, after an initial test phase last year.

Shutterstock adds cinematic effects for film makers and brands

July 29, 2019

Shutterstock has announced its expanded motion offering made especially for filmmakers, YouTubers, vloggers, and game creators.

Environmental footprint would deter two-thirds of consumers from making a purchase

July 26, 2019

Eco-conscious consumerism is here for the long-haul, and with fashion stalwarts such as Zara making a promise to sell only sustainable clothing by 2025, it’s clear that sustainability is now an essential element in the purchase decision process.

Top retail tips: 5 mistakes organisations make when it comes to ecommerce

July 25, 2019

When it comes to ecommerce, organisations often seem to make the same key mistakes, hindering their ability to add real value and drive business growth through harnessing eCommerce correctly. Simon Hall, Managing Director, EMEA at Overdose Digital looks at 5 common mistakes and how to overcome stumbling blocks.

Most Innovative Tech Brands of 2019: Amazon, CVS and Slack top list

July 24, 2019

Amazon, CVS Health, and Slack are considered the most innovative brands, with Peloton, Duolingo, Oatly, Shopify, and Intuit amonsg the fastest risers, according to new research.

ITV and BBC take Netflix-rival Britbox live

July 19, 2019

ITV and the BBC have officially announced Britbox, their joint-venture streaming platform that’s designed to help the brands compete with the likes of Netflix and Amazon Prime.

Ecommerce trends: 3 key trends shaping Gen Z shopper behaviour

July 19, 2019

Digital natives want to ‘buy into better’, with those aged between 16- 24 looking to make progressive, environmentally progressive purchases (and are happy to trade their data for a good deal) according to new research.

Cheetah Digital buys Wayin to boost personalised marketing

July 12, 2019

Cross channel marketing firm Cheetah Digital has acquired Wayin, a company that provides zero-party data collection and activation.

Battle of the translators: Google Assistant beats Siri

July 12, 2019

Google Assistant is the world’s top performing real time voice translator, ahead of Siri and Skype, according to new research.

GDPR bites: Marriot fined $99m for data breach

July 11, 2019

The Information Commissioner’s Office (ICO) has issued a second fine this week to hotel chain Marriott for more than £99 million under the GDPR.