Interflora hires Croud for digital marketing push
Interflora has appointed Croud to manage the florists search, social, mobile and display campaigns as part of a new digital push.
marketing
Case study: P&O email videos get 950% increase in bookings
P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).
Case study: P&O email videos get 950% increase in bookings
P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).
Viral of the week: McDonald's app tracks origin of food
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users’ iPhone’s into an ingredient tracker. See why it’s our viral of the week below…
Viral of the week: McDonald’s app tracks origin of food
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users’ iPhone’s into an ingredient tracker. See why it’s our viral of the week below…
EPiServer and Silverpop unite for digital marketing boost
Digital marketing firms EPiServer, and Silverpop have joined forces, integrating their platforms as the companies look to provide an improved service for clients.
LBi and Digitas to merge after Publicis buy
US-based agency Digitas is merging with Dutch agency LBi, as parent company Publicis looks to consolidate its global digital marketing network.
Can Government forum save UK’s high streets?
The UK Government is setting up a national Future High Streets Forum to make sure other retailers do not go the way of HMV, Blockbuster, Jessops and Comet.
Online recruitment trends: Demand for marketing and creative skills grow 50%.
UK businesses spent more than £2.5M on online creative and marketing freelancers in 2012, with content writing and graphic design featuring gthe the top 10 skills required by businesses, according to new data.
Yahoo allows Google display ads on websites (but not search)
Yahoo! has struck a deal with Google to allow its mobile and display ads to appear on a selection of its websites, but not AdWords search ads.