This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car- generating plenty of buzz in the process. See why it’s our video … [Read more…]
Alfa Romeo used Skype to promote its new ‘Supermini’ car, using targeted ads when users were consulting trusted friends and family. This case study looks at how the car maker used a combination of homepage takeovers and ‘conversation’ ads to increase brand awareness over 20% and generate clicks of over 50%.
The majority of advertisers are using paid social media advertising in conjunction with other online and offline advertising (66% and 51%, respectively), according to new research.
Latest Office of National Statistics figures indicate that small stores in the UK saw a fall in the quantity of sales- unlike large stores who saw an increase- particularly due to sales made online. Adam Stewart, Marketing Director, Rakuten’s Play.com argues why using online marketplaces could help level the playing field.
Luxury ice-cream brand Magnum is working with Coupons.com to run a Twitter camapign promoting its new pleasure pots, offering free ice-cream to the first 5,000 respondents.
BBC’s GoodFood website will start linking ingredients directly to Tesco, in a deal inked between the broadcaster’s commercial worldwide arm and the supermarket giant.
Online takeaway service JUST EAT has seen a boom in mobile orders, a sign of things to come as smartphone and tablet adoption becomes commonplace.
2013 looks set to be another record breaking year for search in the UK. James Murray, Digital Insights Manager, Experian Marketing Services takes a look at what advertisers can learn from the latest search trends.
Google’s new ‘Product Listing Ads’ means that advertisers using Google Shopping now need to pay when searchers click on their items. However, it could also bring morea relevant and targeted audience to brands. Jonathan Beeston, director, new product innovation, EMEA at Adobe Media and Advertising solutions, offers 7 top tips for advertisers looking to capitalise … [Read more…]
BMW has used its Facebook page to showcase it’s most outlandish car design yet – based on the ideas of a 4-year-old boy- generating plenty of social media buzz in the process.