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Child’s play? BMW designs car based on 4-year-old’s idea

February 14, 2013

BMW has used its Facebook page to showcase it’s most outlandish car design yet – based on the ideas of a 4-year-old boy- generating plenty of social media buzz in the process.

bmw%20kid%20design.jpg
The 3D concept has been published here, and comes as a response to forum post on a motoring website.
The design stemmed from a request for car sketches on automotive blog Jalopnik. A reader by the name of Ben asked the site if it could help translate his four-year-old son’s ideal vehicle into picture form.
Here are the specifications Ben’s son provided:

 It’s a BMW
 42 wheels, and of course 42-wheel drive
 It is powered by 19 Porsche engines, each producing 459 horsepower. I think they will need to be water-cooled turbocharged boxer 6s. This was entirely his own idea, but I commended his choice of using boxer engines for a multi-engine setup since they will stack so well.
 The engines are all linked to a single transmission. He didn’t specify, but I think viscous couplings for the inputs would probably be a good idea.
 Power output is subdivided to all those wheels via a series of limited-slip differentials
 There are seats and three steering wheels, and all three can drive the car at the same time.
 The trunk is full of toys and you can play in it
 The model name that I came up with is “4219ELi” – 42 wheels, 19 engines, an Extra Long wheelbase, and fuel injection.

BMW picked up on the post, and the marketing team created an image of the vehicle based on the specifications and posted it on the company’s Facebook page along with the following message:

“Eli, we think you might be onto something. Our marketing department worked a little photoshop magic to bring your dream to life. We’ll be sure to pass this on to our product designers. Thanks for sharing your idea and for being a BMW fan.”

Although destined to remain on the drawing board, the design was certainly enough to generate 7,500 likes and 3,500 shares on Facebook- winning over new fans and potential customers in the process.

Uncategorized Facebook, marketing, media

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