SEO mystery: Interflora vanishes from Google search after Valentine's promotion
Interflora has disappeared from the front page of Google’s natural search results, fuelling speculation that the florist has breached the search engine’s guidelines.
marketing
SEO mystery: Interflora vanishes from Google search after Valentine’s promotion
Interflora has disappeared from the front page of Google’s natural search results, fuelling speculation that the florist has breached the search engine’s guidelines.
Customer data trends: Brands making progress in “winning hearts and data”- DMA
Consumer willingness to share information with brands has rocketed in the past 18 months, according to new research from the DMA.
UK digital ad trends: Display budgets moving to video?
Ad agencies are spending more on online video, with many shifting budgets from display to fund the investment, according to a new UK survey.
Marketers to increase social media ad spend in 2013
U.S. consumers spend 20 percent of their online time and 30 percent of their smartphone time on social media—accounting for a whopping 121 billion minutes each month. And marketers are starting to adjust their ad campaigns and budgets to keep pace, according to a recent survey commissioned by Vizu, a Nielsen company.
Digital fashion trends: ASOS and Debenhams top search visibility
The battle for the online customer was evident at London Fashion Week, as leading fashion retailers moved well past physical audiences to showcase their latest collections in a bid to grow their online footprint. New research indicates that ASOS and Debenhams are leading the way in terms of visibility on both paid and organic search … [Read more…]
Kids social network Binweevils gets album deal
Social network for kids BinWeevils has inked a deal with Sony to launch a new album, as it looks to emulate the success of Moshi Monsters and Club Penguin.
Sony PS4 event: Searches for console soar
Ahead of Sony’s press conference unveiling the Playstation 4, interest in the next-generation console has soared, with data from Experian finding that 1 in every 1,500 searches in the UK last week contained the word ‘Sony’.
Outlook.com gets $90m ad campaign ahead of mass Hotmail migration
Hotmail users will soon be forced to switch over to Outlook.com, as Microsoft looks to regain lost ground to Google’s Gmail with the largest ever ad camapign for an email service.
Hackers turn Burger King Twitter account into McDonalds
Burger King has become the latest high-profile brand to fall prey to hackers, as its Twitter account was hijacked, resulting in its logo being switched to McDonalds and a tirade of offense tweets being sent out to its followers.