Paid search ‘a waste of money’ for big brands (according to eBay)
eBay has courted controversy by claiming that paying for search ads has little effect on sales for large companies, according to its own research.
marketing
Right to reply: Galaxy S4 launch highlights Samsung’s innovation challenge
After much hype, Samsung’s Galaxy S4 smartphone was unveiled last night, revealing eye controls, fitness monitors, simultaneous translation and a raft of other features. Jan Dawson, chief telecom analyst at Ovum, argues that Samsung’s key challenge now is to remain truly innovative, and not rely on gimmicks.
Samsung Galaxy S4 searches catching iPhone ahead of launch
Ahead of the Samsung Galaxy S4 launch today, Experian has revealed how Brits are searching for smartphones, and how the flagship Android device is beginning to catch Apple in terms of consumer interest.
Facebook ‘Likes’ reveal deeper personality clues- study
Seemingly innocuous behaviour on Facebook can reveal intimate details about a user’s personality- which could in turn help advertisers predict their sexuality, political views and religion, according to new research.
Video viral of the week: Dove confronts beauty PhotoShoppers with hoax plugin
Dove took its ‘Campaign for Real Beauty’ up a notch this month, as the Unilever brand deployed a fake PhotoShop plugin to catch designers in the act of manipulating model images. See why it’s our video viral of the week below…
St Ives buys agency Amaze for up to £25m
Manchester based digital communication Hasgrove has sold digital marketing arm Amaze to publisher St Ives, in a deal worth up to £25m.
Clearasil runs Kinect X-Factor school competition
RB’s skincare brand Clearasil and Microsoft Advertising have launched a campaign to offer teenagers the chance to win an exclusive performance for their school from X Factor finalist Amelia Lily.
Banks “missing out” on product cross-selling opportunities (infographic)
Banks’ marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research from the Direct Marketing Association (DMA).
Banks "missing out" on product cross-selling opportunities (infographic)
Banks’ marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research from the Direct Marketing Association (DMA).
Silverpop debuts two-way behaviourally targeted SMS campaigns
Silverpop has launched a new tool giving its customers the ability to run two-way behaviour-based SMS campaigns.